As the design assistant on the rebranding of Columbia Sportswear’s membership program, I played a key role in implementing newly provided design styles across key digital touchpoints, including the website and email communications. Working closely with the design and marketing teams, I helped translate the rebrand into clear, cohesive visual experiences for users. This included adapting layout structures, type, and overall styling to align with the refreshed brand identity. I also supported the creation and organization of templates and design components, helping to maintain brand consistency while improving production efficiency.